Futureproof.marketing blog:
Using AI to combine soft and hard attributes, delivering deep, Target Audience Intelligence
FUTUREPROOF.MARKETING
Bridging innovation potential with the instantly practical — for brands and businesses
My blog about technology and marketing innovation, specifically AI, ML, Avatars and the Immersive Internet.
Thinking about how these can be used to power consumer engagement eco systems, insight, brand marketing & business efficiency.
Dudley Nevill-Spencer
dudley@futureproof.marketing + 44 (0)7900 241 557
*adjective (of a product or system) unlikely to become obsolete.
Future-proof marketing blog
I truly believe we are living through some of the biggest changes in history, where what it means to be human will forever change as technology blends the Digital, Virtual and Biological - the fourth Industrial revolution** ( #4ir ).
The #4ir is bringing with it an absolute abundance of tools, data, systems and modalities that affect every area of human life business, culture and marketing.
Products, business models, insight, consumer segmentation, channels, content development, creative and media buying will all transform via artificial Intelligence as it becomes our advisor, colleague and companion. It will affect who you sell through, the distribution and retailing opportunities and the relationship with your customers.
This blog looks at the latest technology and changes the #4ir is bring and hypothesises how they can be applied to marketing strategy
I am Chief Innovation Officer at www.liveandbreathe.com and creator of Data Kinetics. I founded www.virtualinfluencer.agency, am a co-founder of www.hoxtonspirits.com and invented The Influencer Match Tool (tm)
#AI #machinelearning #4thindustrymarketing #4irmarketing #4ir #i4
Dudley@futureproof.marketing +44 7900 241 557