The original Influencer marketing manifesto The Influencer Match Tool (TM)
Future proofing brands and agencies for the 4th Industrial Revolution
Futureproof.marketing blog:
Using AI to combine soft and hard attributes, delivering deep, Target Audience Intelligence
Using AI to combine soft and hard attributes, delivering deep, Target Audience Intelligence
Gen AI and Marketing Insight
Gen AI and Marketing Insight
TECH DEV: My digital.dudley Avatar. D-iD, 11 Labs, Flux, GPT3.5
TECH DEV: My digital.dudley Avatar. D-iD, 11 Labs, Flux, GPT3.5
NEWSLETTER: AI summit London - a quick overview my presentation
NEWSLETTER: AI summit London - a quick overview my presentation
NEWS: Why studying AI as a marketer is so important
NEWS: Why studying AI as a marketer is so important
How the Data Kinetics consumer Insights engine weights & combines multiple sources
How the Data Kinetics consumer Insights engine weights & combines multiple sources
EVENT: AI SUMMIT LONDON - The transformative power of AI
EVENT: AI SUMMIT LONDON - The transformative power of AI
WEBINAR: Virtual First Audiences - for Pulsar Audience Intelligence Platform
WEBINAR: Virtual First Audiences - for Pulsar Audience Intelligence Platform
PODCAST: The Australian Newspaper - Artificial Intelligence special edition
PODCAST: The Australian Newspaper - Artificial Intelligence special edition
NEWSLETTER: Gen AI and marketing - the basics (and why Gen AI is not 'Intelligent')
NEWSLETTER: Gen AI and marketing - the basics (and why Gen AI is not 'Intelligent')
NEWSLETTER: Public awareness of Gen AI will see us ascend the Immersive Internets 'Slope of enlightenment' driving mass consumer and corporate adoption of human machine interaction technology
NEWSLETTER: Public awareness of Gen AI will see us ascend the Immersive Internets 'Slope of enlightenment' driving mass consumer and corporate adoption of human machine interaction technology
Newsletter: Future thoughts: Why Smart glasses are the next compute platform and why Metas Rayban smart glasses are AWESOME!
Newsletter: Future thoughts: Why Smart glasses are the next compute platform and why Metas Rayban smart glasses are AWESOME!
NEWSLETTER: Using Gen AI to inspire marketing content
NEWSLETTER: Using Gen AI to inspire marketing content
NEWSLETTER: The Frontier of Marketing research and Audience intelligence lies in AI extracted 'soft Attributes' of consumers, Pen Portraits are basic and misleading
NEWSLETTER: The Frontier of Marketing research and Audience intelligence lies in AI extracted 'soft Attributes' of consumers, Pen Portraits are basic and misleading
NEWSLETTER: YouTube will continue to grow at the expense of TV, creating 'episodic' TV, moving from short to long form content
NEWSLETTER: YouTube will continue to grow at the expense of TV, creating 'episodic' TV, moving from short to long form content
NEWSLETTER: Data on everything -Brain Computer Interfaces and why they matter
NEWSLETTER: Data on everything -Brain Computer Interfaces and why they matter
PODCAST: I Talked to Hip Hop title Genius about AI powered Virtual Humans and AI developed music
PODCAST: I Talked to Hip Hop title Genius about AI powered Virtual Humans and AI developed music
PRESS: The London Evening Standard asked me for my top 10 Virtual Humans - the Taste Makers of the future
PRESS: The London Evening Standard asked me for my top 10 Virtual Humans - the Taste Makers of the future
PRESS: Why I told Bloomberg AI needs a 'human in the loop'
PRESS: Why I told Bloomberg AI needs a 'human in the loop'
NEWSLETTER: Our Social Media system incentivises bullying and disinformation - it doesn't have to
NEWSLETTER: Our Social Media system incentivises bullying and disinformation - it doesn't have to
VR wont be the new compute platform - AR will dominate
VR wont be the new compute platform - AR will dominate
BLOG: Why there will be an NFT and Crypto crash - and why thats a good thing
BLOG: Why there will be an NFT and Crypto crash - and why thats a good thing
WEBINAR Virtual Human Avatars and brand integration: Part 2 - How to integrate with the Metaverse
WEBINAR Virtual Human Avatars and brand integration: Part 2 - How to integrate with the Metaverse
WEBINAR: Virtual Human Avatars and brand integration: Part 1 - The Basics
WEBINAR: Virtual Human Avatars and brand integration: Part 1 - The Basics
PRODUCT DEV: Data Kinetics - Market & Audience Intelligence system
PRODUCT DEV: Data Kinetics - Market & Audience Intelligence system
PRESS: Speaking to The telegraph newspaper about Virtual Humans and ethics
PRESS: Speaking to The telegraph newspaper about Virtual Humans and ethics
PRESENTATION: Talking with Facebooks Creator shop about Virtual Humans and the Metaverse
PRESENTATION: Talking with Facebooks Creator shop about Virtual Humans and the Metaverse
MAGAZINE COVER: How we created a Virtual Influencer for The Drum Magazine cover
MAGAZINE COVER: How we created a Virtual Influencer for The Drum Magazine cover
AS QUOTED: Using Machine Learning and AI to understand Audiences and determine personality, content and storyline of Virtual Humans
AS QUOTED: Using Machine Learning and AI to understand Audiences and determine personality, content and storyline of Virtual Humans
GOLD AWARD WINNER FOR 2020 - Best use of technology at the IPM awards
GOLD AWARD WINNER FOR 2020 - Best use of technology at the IPM awards
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FUTUREPROOF.MARKETING

Bridging innovation potential with the instantly practical — for brands and businesses

Im a marketing strategist, MarTech tech innovator and Keynote speaker who focusses on understanding the near future of technology and culture and how this can be applied to business and marketing. Ive studied Machine Learning, AI and built conversational AI, Avatars, immersive internet experiences, AI insight and Influencer marketing tools.

My focus is understanding how these tools and systems can be used to power consumer engagement eco systems, insight, brand marketing & business efficiency.

Dudley Nevill-Spencer

dudley@futureproof.marketing + 44 (0)7900 241 557

*adjective (of a product or system) unlikely to become obsolete.

 
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Future-proof marketing blog

Dudley Nevill-Spencer Strategy Blog
Using AI to combine soft and hard attributes, delivering deep, Target Audience Intelligence
Using AI to combine soft and hard attributes, delivering deep, Target Audience Intelligence
Gen AI and Marketing Insight
Gen AI and Marketing Insight
TECH DEV: My digital.dudley Avatar. D-iD, 11 Labs, Flux, GPT3.5
TECH DEV: My digital.dudley Avatar. D-iD, 11 Labs, Flux, GPT3.5
NEWSLETTER: AI summit London - a quick overview my presentation
NEWSLETTER: AI summit London - a quick overview my presentation
 

I truly believe we are living through some of the biggest changes in history, where what it means to be human will forever change as technology blends the Digital, Virtual and Biological - the fourth Industrial revolution** ( #4ir ).

The #4ir is bringing with it an absolute abundance of tools, data, systems and modalities that affect every area of human life business, culture and marketing.

Products, business models, insight, consumer segmentation, channels, content development, creative and media buying will all transform via artificial Intelligence as it becomes our advisor, colleague and companion. It will affect who you sell through, the distribution and retailing opportunities and the relationship with your customers.

This blog looks at the latest technology and changes the #4ir is bring and hypothesises how they can be applied to marketing strategy

I am Chief Innovation Officer at www.liveandbreathe.com and creator of Data Kinetics. I founded www.virtualinfluencer.agency, am a co-founder of www.hoxtonspirits.com and invented The Influencer Match Tool (tm)

#AI #machinelearning #4thindustrymarketing #4irmarketing #4ir #i4

Dudley@futureproof.marketing +44 7900 241 557