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The original Influencer marketing manifesto The Influencer Match Tool (TM)
HOMEWhatWho am IFutureproof strategy BLOG Resources The original Influencer marketing manifesto The Influencer Match Tool (TM)
Futureproof.marketing  - 4th Industry Marketing
Future proofing brands and agencies for the 4th Industrial Revolution

Strategy & AI - Futureproof marketing blog.

AI Safety: Capability Should Improve Without Authority Expanding

A practical proposal for agent safety: external rules, independent monitoring and enforced permissions, especially across context compaction and handoffs.

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Dudley Nevill-SpencerNovember 1, 2026Comment
Beyond Chatbots: Why World Models and Embodied AI Matter

Reflections from the London AI Hub on agent development, token efficiency and why the next phase of AI may extend beyond chat into the physical world.

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Dudley Nevill-SpencerOctober 1, 2026Comment
The Intelligence Illusion: Why LLMs Alone May Not Deliver Superintelligence

Could general intelligence require LLMs, persistent world models, causal reasoning and adaptive memory working together? A case for complementary systems.

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Dudley Nevill-SpencerSeptember 1, 2026Comment
Enterprise AI ROI: Build the Roads Before Buying a Faster Car

Individual productivity gains become enterprise value when workflows, skills, handoffs and evaluation change around AI. Here is where to start.

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Dudley Nevill-SpencerAugust 1, 2026Comment
How Codex Could Help OpenAI Regain the Enterprise AI Lead

Why Codex could strengthen OpenAI's enterprise position by making repeatable agentic workflows more accessible to knowledge workers.

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Dudley Nevill-SpencerJune 1, 2026Comment
Why GPT-OSS Matters for Enterprise AI

GPT-OSS opens new possibilities for specialised AI tools, private deployment and model control. What changes for businesses, and what still takes work?

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Dudley Nevill-SpencerNovember 1, 2025Comment
Introducing KYCO: Know Your Content and the Future of Digital Trust

A proposal for connecting publisher verification, content provenance and privacy to rebuild trust in an age of synthetic media.

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Dudley Nevill-SpencerSeptember 1, 2025Comment
Enterprise AI Deployment: Beyond the Hype

Enterprise AI needs proprietary knowledge, domain expertise and organisational change. A practical case for moving beyond plug-and-play expectations.

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Dudley Nevill-SpencerApril 1, 2025Comment
Jaguar and Audience Intelligence: Understanding the Strategy Behind the Rebrand

What Jaguar's controversial teaser campaign reveals about audience intelligence, cultural relevance and the challenge of repositioning a brand.

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Dudley Nevill-SpencerJanuary 1, 2025Comment
Chatbots, Copilots and Agentic AI: What Brands Need to Understand

Understand the differences between chatbots, copilots and AI agents, and what they mean for customer relationships and enterprise productivity.

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Dudley Nevill-SpencerNovember 1, 2024Comment
Using AI to combine soft and hard attributes, delivering deep, Target Audience Intelligence
Using AI to combine soft and hard attributes, delivering deep, Target Audience Intelligence
Dudley Nevill-SpencerSeptember 2, 2024Comment
Gen AI and Marketing Insight
Gen AI and Marketing Insight
Dudley Nevill-SpencerAugust 15, 2024artificial intelligence, ai, gen ai, generative aiComment
TECH DEV: My digital.dudley Avatar. D-iD, 11 Labs, Flux, GPT3.5
TECH DEV: My digital.dudley Avatar. D-iD, 11 Labs, Flux, GPT3.5
Dudley Nevill-SpencerJuly 22, 2024ai, agentic ai, avatarsComment
NEWSLETTER: AI summit London - a quick overview my presentation
NEWSLETTER: AI summit London - a quick overview my presentation
Dudley Nevill-SpencerJune 30, 2024agentic ai, artificial intelligence, avatars, gen ai, generative aiComment
NEWS: Why studying AI as a marketer is so important
NEWS: Why studying AI as a marketer is so important
Dudley Nevill-SpencerJune 25, 2024Comment
How the Data Kinetics consumer Insights engine weights & combines multiple sources
How the Data Kinetics consumer Insights engine weights & combines multiple sources
Dudley Nevill-SpencerMay 31, 2024Comment
EVENT: AI SUMMIT LONDON - The transformative power of AI
EVENT: AI SUMMIT LONDON - The transformative power of AI
Dudley Nevill-SpencerMarch 31, 2024ai, agentic ai, ai agentsComment
WEBINAR: Virtual First Audiences - for Pulsar Audience Intelligence Platform
WEBINAR: Virtual First Audiences - for Pulsar Audience Intelligence Platform
Dudley Nevill-SpencerFebruary 7, 2024Comment
PODCAST: The Australian Newspaper -  Artificial Intelligence special edition
PODCAST: The Australian Newspaper - Artificial Intelligence special edition
Dudley Nevill-SpencerJanuary 10, 2024ai, arti, gen ai, nvidiaComment
NEWSLETTER: Gen AI and marketing - the basics (and why Gen AI is not 'Intelligent')
NEWSLETTER: Gen AI and marketing - the basics (and why Gen AI is not 'Intelligent')
Dudley Nevill-SpencerDecember 11, 2023ai, artificial intelligence, generative ai, gen ai, agentic ai, ai agents, copilotComment
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