Back in December last year I did an overview of how the Insight Intelligence platform we created at Live & Breathe - ‘Data Kinetics’ has been using generative AI to illustrate the enriched Target Audiences we create for clients.

Data Kinetics reveals the behaviours, attitudes, and motivations of the Audience, then brings this to life using Gen AI imagery, so instead of relying on stock imagery that is bland, generic, and uninspiring, we illustrate the way the Audience lives, behaves and engages with the world in an enriched and visually compelling way.

Below i’ve attached an overview of an example Audience fuelled by Data Kinetics and our team, the Audience is a generic Gen Z audience (for clients we break them down into 5 unique Tribes within the Audience), but I think you can still get a very good feel for this particular segment of Gen Z because of the visuals.

In terms of the insights about Gen Z that DK extracted, a key one was that even though Gen Z are all about ‘authenticity’ they are so concerned about being cancelled or trolled, that they often wont step out of line and say what they really believe, and will instead go along with the crowd because there is far less chance of it blowing back on them.

This is a little counter intuitive - but it holds true.

In the end we think this Gen AI imagery system saves clients time and money, as they fuel briefs that are not a bunch of words - which are easily misinterpreted - and instead give image based briefs and insights with the right look and feel, tone and can even start on creative route ideas.

This cuts out 1 to 2 weeks of costs, no mood boards, no back and forth about the type of Audience we are talking about, its already done - so creative and strategy teams can get on with the ideas and campaigns.

This all drives faster decision-making, and ultimately creates content that connects on a deeper level with the target audience.