January 11 2018 

I thought it would be Interesting to look below at my "ones to watch"  for 2017 (posted back in jan 2017), encouraging brands to build relationships with a few key musical artists. So, a year on, how have they done? Im happy to say the prediction rate. is pretty good. The predictions are based on a number of things, the music (of course) the style of music, management and industry relationships. Here are some highlights of 2017 that have blown up..

1) Stefflon Don: 86k followers as of posting now 436k, won the MOBO for best British act.

2) Raye: 15k on Instagram as of Jan post now 86k. 

3) Ray Blk: 9k on Instagram as of Jan post now 44k Mobo nomination. 

ORIGINAL POST FROM January 2017

Below are my picks of the music creators we think will break in 2017 - and that brands should take a serious look at. Back these guys now and you will earn maximum brand love from their fans - and them - and add credibility and relevance to any brand that wants to be part of culture. Bear this in mind when you look at their followers - they might not be massive but we believe that the small investment in them today will repay itself massively.