INTEGRATED BRAND STRATEGY CONSULTANCY - SPECIALISts IN culture and INFLUENCER MARKETING

empowering brands through culture

we specialise in integrating brands with those who are creating culture, aligning your business objectives with those enabling positive cultural movements through integrated marketing communications strategy and campaigns.

connected to this is our ten years experience in influencer and digital culture activation. influencers are part of culture

groups form, culture is created, have a black book of the "whose who" and we we know what movements are next and who is going to pop.

influencer marketing is about discovering who influences your audience ... and working with them. this could be a super star rapper, a famous blogger or...your mothers friend from the p.t.a or the chap who works at the checkout at the local supermarket. IT COMPLETELY DEPENDS ON THE BRAND AND THE INDIVIDUAL CAMPAIGN. SOME OF THOSE WHO INFLUENCE ARE GREAT AT BUILDING BRAND AWARENESS, BUT NOT CONVERTING SALES, AND SOME HAVE A LOW FOLLOWING, BUT THEY ARE TOTALLY TRUSTED AND ON SCALE HAVE A HUGE SALES EFFeCT

our role - BRAND PURPOSE & ADVOCACY

We believe in the transformative power of culture and those who create it, and see our primary role as helping Brands to bring their purpose to life by advising on which creators and cultural leaders share those Brands values - this is the marketing process we refer to as "Cultural Navigation". The process avoids Cultural appropriation and mistakes such as the Pepsi Kendall Jenner Ad, enabling brands to understand where they sit on the “Culture Continuum” and position themselves within it effectively.

Our Founder coined the phrase "The culture continuum" referencing the process by which issues, grassroots communities, nascent artistic outputs and finally political movements and mass entertainment trends, are created, developing a product - the "Cultural Radar", that helps brands guide their future investments and place within culture, aswell as giving them an understanding of both those who are dominant and those who are “next” in culture and entertainment.