Farms Not Factories was born when giant US pork producer Smithfield Foods threatened to sue Channel 4 if they dared to show Tracy Worcester’s documentary exposing the animal abuse, uncontrolled use of antibiotics, environmental pollution and corruption in the global factory pork industry. After a year of legal wrangling, the film was shown and Smithfield backed down.

Vivienne Westwood is now the latest name to come on board and raise awareness for this widespread scandal by designing a limited edition T-Shirt that debuted on the runway at Milan Fashion Week. The T-shirt costs £30 with 75% of the sale price going towards ending pig factories and saving them from cruelty. The T-shirts can be purchased at: www.farmsnotfactories.org.

The T-shirts are being released to coincide with the charities new campaign, which shows consumers the true cost of cheap pork from industrial factories. Fashion Photographer, Clive Arrowsmith has photographed Vivienne Westwood alongside Dominic West, Miranda Richardson, Rupert Everett, Jon Snow, Helen McCrory, Richard E Grant, Jeremy Irons, Simon King, Leslie Ash, Sadie Frost, and Mark Hix as part of series of images for the campaign. 

Their message behind the campaign is simple, stop buying industrial pork as it is unhealthy for humans, it severely harms the environment and is unbelievably cruel to pigs. Instead only buy pork with the high animal welfare labels RSPCA Assured, Outdoor Bred, Free Range or best of all Organic.

Vivienne Westwood said “If we tolerate this barbaric cruelty on factory farms now, then what’s next? Are we risking our own children’s health by exposing them to terrible diseases contracted because of increasing antibiotic resistance?”

Through the power of our purse, we can choose a fairer, kinder and more sustainable food system.