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      <image:caption>Colin Kaepernicks ads on his Twitter account for Nike - Sep 2018</image:caption>
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      <image:title>Dudley Nevill-Spencer Strategy Blog - Futureproof Marketing: PILLAR 1: PURPOSE</image:title>
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    <loc>https://futureproof.marketing/strategy-blog/2019/1/27/marketing-ai-and-the-4th-industrial-revolution-the-background</loc>
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      <image:title>Dudley Nevill-Spencer Strategy Blog - Successful Marketing in 4th Industrial Revolution. A road map for brands ...</image:title>
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    <loc>https://futureproof.marketing/strategy-blog/why-marketers-must-study-machine-learning-ai-in-2019</loc>
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  <url>
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      <image:title>Dudley Nevill-Spencer Strategy Blog - Virtual Influencers: Our youths future peers</image:title>
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  <url>
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      <image:title>Dudley Nevill-Spencer Strategy Blog - 4 key Trends from the Influencer Marketing Show 2018</image:title>
      <image:caption>Main Stage at the Influencer Marketing show at Old Billingsate, Oct 15, 2018. L to R Tom Cornish, Christina Canale, Ana Thotsdotir, Dudley Nevill-Spencer (Author)</image:caption>
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  </url>
  <url>
    <loc>https://futureproof.marketing/strategy-blog/2018/9/27/measuring-influencer-marketing-roi</loc>
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  <url>
    <loc>https://futureproof.marketing/strategy-blog/2018/9/26/design-ethics-essential-if-we-are-not-all-going-to-become-mentally-ill</loc>
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      <image:title>Dudley Nevill-Spencer Strategy Blog - "Always on" makes us mentally ill, design ethics are the answer</image:title>
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  <url>
    <loc>https://futureproof.marketing/strategy-blog/2018/9/18/join-me-at-the-becausexm-masterclass-on-thur-20th-september-click-on-the-link-below</loc>
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      <image:title>Dudley Nevill-Spencer Strategy Blog - Join me at the BecauseXM Masterclass on Thur 20th September - click on the link below</image:title>
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    <loc>https://futureproof.marketing/strategy-blog/2018/8/31/brand-values-are-the-cornerstone-of-influencer-marketing</loc>
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      <image:caption>The Brand Values map - from "The Influencer Match Tool" (TM)</image:caption>
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      <image:caption>The Brand Values Map</image:caption>
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      <image:title>Dudley Nevill-Spencer Strategy Blog - Brand Values are the cornerstone of Influencer marketing</image:title>
      <image:caption>The Brand Values Overlay</image:caption>
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  <url>
    <loc>https://futureproof.marketing/strategy-blog/2018/8/28/youtube-making-money-from-sexism-and-violence</loc>
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    <lastmod>2018-08-29</lastmod>
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      <image:title>Dudley Nevill-Spencer Strategy Blog - Making money from Sexism, misogyny and violence</image:title>
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  <url>
    <loc>https://futureproof.marketing/strategy-blog/2018/7/30/does-facebooks-brand-collabs-manager-spell-the-end-of-the-influencer-tool-industry</loc>
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    <loc>https://futureproof.marketing/strategy-blog/2018/6/10/adweek-is-wrong-artificial-influencers-are-the-future-for-brands</loc>
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      <image:caption>Image courtesy of of @lilmiquela instagram</image:caption>
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      <image:caption>Kim Kardashian advertising an appetite suppression lollipop - what a lovely thing to do when we have so many serious body image issues, I wonder what her motivation was?</image:caption>
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    <loc>https://futureproof.marketing/strategy-blog/2018/3/30/adhive-ai-marketing-tool</loc>
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    <lastmod>2018-06-17</lastmod>
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      <image:caption>Background image courtesy of Adhive.tv</image:caption>
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      <image:caption>Posts created through the Adhive system. Image courtesy of Adhive.tv</image:caption>
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      <image:caption>Image courtesy of Adhive.tv</image:caption>
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    <lastmod>2019-03-21</lastmod>
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      <image:caption>Sources https://www.channel4.com/news/exposed-undercover-secrets-of-donald-trump-data-firm-cambridge-analytica https://www.theguardian.com/us-news/2015/dec/11/senator-ted-cruz-president-campaign-facebook-user-data https://www.theguardian.com/news/2018/mar/22/facebook-gave-data-about-57bn-friendships-to-academic-aleksandr-kogan http://www.straitstimes.com/world/united-states/whatsapp-co-founder-asks-users-to-delete-facebook-amid-public-outrage-over-data</image:caption>
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    <lastmod>2019-03-21</lastmod>
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    <lastmod>2018-02-28</lastmod>
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      <image:caption>Courtesy of Twitter</image:caption>
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    <lastmod>2018-08-10</lastmod>
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    <lastmod>2018-06-17</lastmod>
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      <image:caption>first written in February 2016 by Dudley Nevill-Spencer</image:caption>
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